Blogger contacts Target regarding a Target billboard ad. Target responds to her with:
Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day.
Pure ridiculousness. Target cannot be serious with this response.
How has this changed my opinion of Target? If Target doesn't care about the everyday blogger and their experiences with their brand... In return, I don't care about them. I will not shop at Target until they recognize our importance as individuals, as influencer's and consumers.
Update: Target, Listen Up Cause... (link to source)
- Over 12 million American adults currently maintain a blog.
- More than 147 million Americans use the Internet.
- Over 57 million Americns read blogs.