Blogger contacts Target regarding a Target billboard ad. Target responds to her with:
Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day.
How has this changed my opinion of Target? If Target doesn't care about the everyday blogger and their experiences with their brand... In return, I don't care about them. I will not shop at Target until they recognize our importance as individuals, as influencer's and consumers.
Update: Target, Listen Up Cause... (link to source)
- Over 12 million American adults currently maintain a blog.
- More than 147 million Americans use the Internet.
- Over 57 million Americns read blogs.